Top 5 Tips for Winning Twitter Marketing in 2015

IIt’s 2015, and like us, the human being, twitter also changes as the times pass by. But thanks to its user-friendly features that get advanced every year, Twitter remains one of the strong platforms for establishing your business, growing audience in digital marketing company in kolkata and making significant connections –all essential for a winning digital marketing solution. 

Hopefully, your digital marketing strategies are strong, fresh and friendly. But by any chance if these happen to be the opposite, here you’ll have 5 expert tips that will surely help you to rock this year’s Twitter marketing.

Walk along the Basics:

According to the digital marketing exerts, there are 3 basic rules to make Twitter marketing thriving:

•Always pin a tweet on the top of your twitter profile page. This must be the first page to notice whenever the user visits your page.

•Regularly tweet if you want your free product to allure the people into signing up for your mailing list.

•Don’t ever use the Twitter validation system; this way you will lose a good amount of audience who tend to skip this step.

Establish Relationships:
One particular way to use Twitter is to make relationships with influencers of Twitter. They have numerous followers; they tweet often and are very committed to the social network. Ultimately they will notice you and appreciate you as one of their supporters and they will be familiar with you for their own interest.

Twitter Chats:

Twitter chats are best for locating dynamic Twitter friends who will improve your interactions. You can also use twitter chats to create better content for your blogs. Chats are helpful to study people on certain industry trends.

Smart Use of Hashtags:

Hashtags must be used following effective strategies, using them excessively can ruin your marketing. Make sure to use trending and high traffic hashtags. You can also tag or include certain brand o celebrity to put target on a broader audience. However, use of more than two hashtags seems like spam.

Impactful Visual Contents:

Since 2014, Twitter has enhanced photos in channels. To attract your followers into clicking on the content link in the tweet you can make small infographics where they get to know more about the topic. Also to make you easily identifiable apply the identical image for all of your social media platforms.
If used properly, Twitter can be a great platform to promote your own brand and a trusted Digital Marketing Company in Kolkata uses the best techniques for effective Twitter Marketing.

An Overview on Local SEO Strategy in Post-Pigeon Era of 2015

Since the release of Pigeon algorithm in July 2014 local search engine results on Google have been undergone a major modification. In Google algorithm Pigeon is a recent update and it changes the way local businesses are enlisted on the first page of SERP.

Pigeon has been in the use for the past six months, giving us more insight into what Google really wants for local businesses. So it is needed to have a recap at the workings of Pigeon in Local SEO in 2014 in order to help you get started to optimize your site for local.

A Look Back at Local In 2014

In 2014, the behavioral signals such as click-through Rates (CTR) of search results, improved in significance. Consequently it is not sufficient just to appear in search results, as Google wants to see that people are clicking on your link in reality.

How one domain will perform in SERP is determined by an amount of factors, which include inbound links and the distance between your site and the more trusted and bigger in size sites.

The proximity to the searcher was another important factor that was a major point in 2014. Google has started using the geo-location data to find out where the searcher is and shorten the local results that are closest to their loc

The Major Change: Pigeon Algorithm Update

Launched in July 24 of 2014, Pigeon Algorithm update was a revolution for local SEO, intended to present more appropriate and precise local search results. Both Google Maps and Google Web search are affected by this algorithm and it is the largest local search update that Google have published so far.

Tips to get started with Local SEO in 2015

Following is some tips if you are unsure how to optimize your site for local search in 2015. But before that you must carry out an SEO audit of your existing site with the online SEO Company in Kolkata to establish your SEO strategies.

If you are truly a local business, add your city/state at the end of your page titles. Also include your location in both content and H1 tags.Ensure that your site has been subject to some of the most popular directories, and it is optimized and updated.If you have control over your local Google+ page, make sure it contains all the correct information of your business, all your precise locations and links to your website listed.