How to Improve Conversions of Landing Page

Your online marketing involves getting used to alterations, having little tweaks as per your business needs, and finally evaluating the results. The same applies to your landing pages and ad copy as well.  

You have spent enough money for your ad campaigns and now you are expecting continued profit. But being the best SEO services in Kolkata we always advice the clients that the real 

work starts with tweaking, splitting test, and tracking if your strategy is able to pull profit incessantly.  Here are the five simple ways you can improve Conversions of your landing page. 

Source : http://bit.ly/1MT29YH

Play with colors: 

The colors of your landing page and call to action play a huge role in your conversions. For example, the blue color creates a feeling of trust and security. Your conversion and profit margins will be increased if you can use those colors that influence buyers. 

Add a time aware Call to Action: 

Many marketers and brands fail to implement this structure in their landing pages. This call to action is with a sense of urgency as a countdown clock account or providing only a limited number of supplies. It is a stupid tactic, but it still works very well to increase conversions on your site. 

Know the reason people are clicking: 

If you do not know where and why visitors click on your site, you are heading in the wrong direction. Establish a tracking heatmap and make it effective by converting visitors int prospects to landing pages, websites and blogs. 

Make the best use of Call to Action: 

Look at your landing pages and existing windows pop up and ask how you can improve them. If you are willing to put in the time and effort to increase your conversions in reality, you'll learn to create pop-ups and content updates for different blog posts which help to increase conversions. 

Split test the results: 

  

Regardless of the amount of changes you make to your page, if you are not doing split test of 

results, you will have no way to measure what strategy works and what does not. 

You have to build on effective landing page and constantly refine and Split test until you find the perfect mechanism. Finally look at existing campaigns that you have set up, along with the 

unsuccessful campaigns of the past. 

An Overview on Local SEO Strategy in Post-Pigeon Era of 2015

Since the release of Pigeon algorithm in July 2014 local search engine results on Google have been undergone a major modification. In Google algorithm Pigeon is a recent update and it changes the way local businesses are enlisted on the first page of SERP.

Pigeon has been in the use for the past six months, giving us more insight into what Google really wants for local businesses. So it is needed to have a recap at the workings of Pigeon in Local SEO in 2014 in order to help you get started to optimize your site for local.

A Look Back at Local In 2014

In 2014, the behavioral signals such as click-through Rates (CTR) of search results, improved in significance. Consequently it is not sufficient just to appear in search results, as Google wants to see that people are clicking on your link in reality.

How one domain will perform in SERP is determined by an amount of factors, which include inbound links and the distance between your site and the more trusted and bigger in size sites.

The proximity to the searcher was another important factor that was a major point in 2014. Google has started using the geo-location data to find out where the searcher is and shorten the local results that are closest to their loc

The Major Change: Pigeon Algorithm Update

Launched in July 24 of 2014, Pigeon Algorithm update was a revolution for local SEO, intended to present more appropriate and precise local search results. Both Google Maps and Google Web search are affected by this algorithm and it is the largest local search update that Google have published so far.

Tips to get started with Local SEO in 2015

Following is some tips if you are unsure how to optimize your site for local search in 2015. But before that you must carry out an SEO audit of your existing site with the online SEO Company in Kolkata to establish your SEO strategies.

If you are truly a local business, add your city/state at the end of your page titles. Also include your location in both content and H1 tags.Ensure that your site has been subject to some of the most popular directories, and it is optimized and updated.If you have control over your local Google+ page, make sure it contains all the correct information of your business, all your precise locations and links to your website listed.