GROUPON is a service that has met with runaway in
markets like India. It has become the place to get great deals in your locality
or it’s near bouts or the city in which you reside and even outside. It has
sort of become the rage among young people to check out great deals and get
exceptional discounts across a range of products and services that are
categorized in to the following categories:
- Beauty & Spa
- Food & Drinks
- Things To Do
- Health & Fitness
- Products
- Local Services
- Travel
The Benefits of Local
Businesses
The runaway success of GROUPON has ensured that local
businesses take serious note of services like GROUPON, Nearbuy and the
like. They present apart from the obvious benefit of more business for your
enterprise a number of benefits which include the following:
The Benefits of Local
Businesses
The runaway success of GROUPON has ensured that local
businesses take serious note of services like GROUPON, Nearbuy and the
like. They present apart from the obvious benefit of more business for your
enterprise a number of benefits which include the following:
- More exposure for your Brand
You might have opened a café that can boast of great servings
of coffee along with some similarly great sandwiches, pizzas and the like. But
it is of little use if people do not know about what great cooking prowess you
exhibit. The brand awareness of your business is low and there is only so much
that you may do to promote it in traditional marketing models. Even the big
players are lining up their offers for the target audience to be aware of on GROUPON.
It serves to make the people using the service either on their website or app
to be aware of your service and/or brand and so helps in brand awareness.
- Enhanced levels of Brand Retention
Established brands also queue up for listing their offers
and deals on sites such as GROUPON due to the fact that it helps in their brand
retention. Suppose you have an existing spa that is widely recognized. By listing
a discounted service on Nearbuy or its big brother you get free
advertisement. People are reminded of your brand and what great service it
offers now with a tempting discount.
- More Business Leads
This is the most obvious aspect of the benefits of services
called GROUPON and their compatriots. All businesses offer deals from
time to time and services like the one we are talking about increase the
knowledge of the same and so result in more people lining up for your deal when
it finally opens translating to optimum business for your brand or service.
- More Targeted Traffic and Increased Reach
If your business is the sort that has an or needs an online
presence then platforms like GROUPON can also serve to divert more
targeted traffic to your site. This results in increased conversions as the
traffic is already targeted and the people already aware about where they are
going to. So, in some ways it serves as advertisements at advertising channels
of various medium.
- The Bad
But GROUPON is not without its share of
disadvantages. Firstly you must discount your deal by at least by 50%. In
addition GROUPON charges a service fee of 50% of all of the voucher sales. But
you can thank god that you can limit the number of GROUPONs that are doled by
you company.
All Together
All in all we can conclude that with over 50 million
subscribers, GROUPON is an opportunity not to be missed.
For Further Queries Or Suggestion Feel Free To Contact Our Digital Marketing Team In Kolkata.
For Further Queries Or Suggestion Feel Free To Contact Our Digital Marketing Team In Kolkata.
