It is
evident that in 2015 the digital ecology and the liberty in social media are
developing to a large extent. This is largely the reason that a diverse range
of opinions and predictions are coming from all around the world over what is
going to be the fate of digital marketing in 2015. To help you make your way
through multiple of predictions and guidelines, whether they are original or
not, I have sum up here few strategies that will render a concrete directional
guidance.
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| Source: http://goo.gl/orOfRW |
Advanced Content Marketing Strategies:
In terms of content marketing, the marketers are evolving their strategies to create content with targeted objectives and audience. Content Curation Tools are the hottest trend to create and publish the contents from different sources. Some popular content Curation tools are: Percolate, Curata, and Kapost.
In 2015 new tools are in trend that will help to target the most relevant content to the audience. These tools include: dio (for B2B and B2C sites), Barilliance (Ecommerce content), BrightInfo (content recommendations to improve conversions for blogs) etc.
SEO, Social Media Management and Content – all Integrated into a Single Tool:
Microsites are great for SEO as it can rank for long tail keywords and target more precise audience. Now the marketers are using this feature of Microsites to integrate with social strategy and content marketing. More management tools in this year are also coming to the forefront to incorporate more people in a tool, like Analytics SEO.
API Integration to Add Value:
In order to add value, API is the best platform to integrate between different platforms. An analytic tool such as Adobe Analytics is the best tool in this respect.
Tools to Track User Engagement and Value Optimization:
The tools like Google Analytics which have been used to track user engagement, now offer more targeted value optimization. For example: Kissmetrics, Mixpanel (both Mobile and web focused), Chartbeat (Publisher focused) etc.
Emergence of Intelligent Analytics:
The beginners and administrative users can now access data more clearly with the tools that can integrate action more prominently. Such intelligent service is still not available in Google, but new tools are evolving in 2015, such as, Google Analytics Intelligence and Alerts, Quill Engage, Smart Insights etc.
It is apparent that the trends in the world of Digital Marketing are too inconsistent to follow with your eyes closed. The booming digital hub of India, Kolkata has also plunged into the sea of new opportunities in digital marketing. As a piece of practical advice I think by the cautious application of the above guidelines a dedicated digital marketing company in Kolkata will surpass the risk of failure.
In terms of content marketing, the marketers are evolving their strategies to create content with targeted objectives and audience. Content Curation Tools are the hottest trend to create and publish the contents from different sources. Some popular content Curation tools are: Percolate, Curata, and Kapost.
In 2015 new tools are in trend that will help to target the most relevant content to the audience. These tools include: dio (for B2B and B2C sites), Barilliance (Ecommerce content), BrightInfo (content recommendations to improve conversions for blogs) etc.
SEO, Social Media Management and Content – all Integrated into a Single Tool:
Microsites are great for SEO as it can rank for long tail keywords and target more precise audience. Now the marketers are using this feature of Microsites to integrate with social strategy and content marketing. More management tools in this year are also coming to the forefront to incorporate more people in a tool, like Analytics SEO.
API Integration to Add Value:
In order to add value, API is the best platform to integrate between different platforms. An analytic tool such as Adobe Analytics is the best tool in this respect.
Tools to Track User Engagement and Value Optimization:
The tools like Google Analytics which have been used to track user engagement, now offer more targeted value optimization. For example: Kissmetrics, Mixpanel (both Mobile and web focused), Chartbeat (Publisher focused) etc.
Emergence of Intelligent Analytics:
The beginners and administrative users can now access data more clearly with the tools that can integrate action more prominently. Such intelligent service is still not available in Google, but new tools are evolving in 2015, such as, Google Analytics Intelligence and Alerts, Quill Engage, Smart Insights etc.
It is apparent that the trends in the world of Digital Marketing are too inconsistent to follow with your eyes closed. The booming digital hub of India, Kolkata has also plunged into the sea of new opportunities in digital marketing. As a piece of practical advice I think by the cautious application of the above guidelines a dedicated digital marketing company in Kolkata will surpass the risk of failure.
