Search Engine Optimization has gone through a series of
active changes in the past decade. What initially had started as a measure to
generate back links has now become a highly organized flow of action where
quality of information overrides every other consideration. Today all major
search engines in form of Google, Yahoo, Bing, etc., prefer to present a
complete set of information to the internet users rather than going for keyword
stuffed content. The year 2013 witnessed a major change with the introduction
of the Google’s Hummingbird update where the intent of the content became the
area of primary focus. However, the year
2014 appears to the year where SEO will either enter a new dimension of
dynamism or will be buried under the tag of spam. The question in such regard is how will one
preserve the essence of SEO such that it continues to deliver the goods to
businesses.
Emphasize on “Organic” reach
By now it should be clear that modern day SEO is not about
artificial link building. Organic reach plays a vital role in determining the
search engine rank for a website. If your website is amongst one of the most
visited in your niche, then it is obvious that you are more popular and well
known. A common mistake that most of ‘rookie’ SEO managers do is try and build
up a false network whereby they try to generate back links and increase public
interactions. This phenomenon is an absolute lethal for modern day search engine optimization
as it restricts the original reach and disturbs the actual output. Sticking to the traditional organic reach
allows a business to adapt better optimization techniques in order to increase
consumer interactions through quality and informative content. Irrespective of SEO or SMM always ensure that
traffic is generated through generic means only. If interactions are not
working well, try and connect to companies with a bigger audience base.
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