How Local Businesses Might Benefit From Services Like GROUPON

GROUPON is a service that has met with runaway in markets like India. It has become the place to get great deals in your locality or it’s near bouts or the city in which you reside and even outside. It has sort of become the rage among young people to check out great deals and get exceptional discounts across a range of products and services that are categorized in to the following categories:

• Beauty & Spa
• Food & Drinks
• Things To Do
• Health & Fitness
• Products
• Local Services
• Travel

The Benefits of Local Businesses

The runaway success of GROUPON has ensured that local businesses take serious note of services like GROUPON, Nearbuy and the like. They present apart from the obvious benefit of more business for your enterprise a number of benefits which include the following:

The Benefits of Local Businesses

The runaway success of GROUPON has ensured that local businesses take serious note of services like GROUPON, Nearbuy and the like. They present apart from the obvious benefit of more business for your enterprise a number of benefits which include the following:

• More exposure for your Brand

You might have opened a café that can boast of great servings of coffee along with some similarly great sandwiches, pizzas and the like. But it is of little use if people do not know about what great cooking prowess you exhibit. The brand awareness of your business is low and there is only so much that you may do to promote it in traditional marketing models. Even the big players are lining up their offers for the target audience to be aware of on GROUPON. It serves to make the people using the service either on their website or app to be aware of your service and/or brand and so helps in brand awareness.

• Enhanced levels of Brand Retention

Established brands also queue up for listing their offers and deals on sites such as GROUPON due to the fact that it helps in their brand retention. Suppose you have an existing spa that is widely recognized. By listing a discounted service on Nearbuy or its big brother you get free advertisement. People are reminded of your brand and what great service it offers now with a tempting discount.

• More Business Leads

This is the most obvious aspect of the benefits of services called GROUPON and their compatriots. All businesses offer deals from time to time and services like the one we are talking about increase the knowledge of the same and so result in more people lining up for your deal when it finally opens translating to optimum business for your brand or service.

• More Targeted Traffic and Increased Reach

If your business is the sort that has an or needs an online presence then platforms like GROUPON can also serve to divert more targeted traffic to your site. This results in increased conversions as the traffic is already targeted and the people already aware about where they are going to. So, in some ways it serves as advertisements at advertising channels of various medium.

• The Bad

But GROUPON is not without its share of disadvantages. Firstly you must discount your deal by at least by 50%. In addition GROUPON charges a service fee of 50% of all of the voucher sales. But you can thank god that you can limit the number of GROUPONs that are doled by you company.

All Together

All in all we can conclude that with over 50 million subscribers, GROUPON is an opportunity not to be missed.
For Further Queries Or Suggestion Feel Free To Contact Our Digital Marketing Team In Kolkata.