An Overview on Local SEO Strategy in Post-Pigeon Era of 2015

Since the release of Pigeon algorithm in July 2014 local search engine results on Google have been undergone a major modification. In Google algorithm Pigeon is a recent update and it changes the way local businesses are enlisted on the first page of SERP.

Pigeon has been in the use for the past six months, giving us more insight into what Google really wants for local businesses. So it is needed to have a recap at the workings of Pigeon in Local SEO in 2014 in order to help you get started to optimize your site for local.

A Look Back at Local In 2014

In 2014, the behavioral signals such as click-through Rates (CTR) of search results, improved in significance. Consequently it is not sufficient just to appear in search results, as Google wants to see that people are clicking on your link in reality.

How one domain will perform in SERP is determined by an amount of factors, which include inbound links and the distance between your site and the more trusted and bigger in size sites.

The proximity to the searcher was another important factor that was a major point in 2014. Google has started using the geo-location data to find out where the searcher is and shorten the local results that are closest to their loc

The Major Change: Pigeon Algorithm Update

Launched in July 24 of 2014, Pigeon Algorithm update was a revolution for local SEO, intended to present more appropriate and precise local search results. Both Google Maps and Google Web search are affected by this algorithm and it is the largest local search update that Google have published so far.

Tips to get started with Local SEO in 2015

Following is some tips if you are unsure how to optimize your site for local search in 2015. But before that you must carry out an SEO audit of your existing site with the online SEO Company in Kolkata to establish your SEO strategies.

If you are truly a local business, add your city/state at the end of your page titles. Also include your location in both content and H1 tags.Ensure that your site has been subject to some of the most popular directories, and it is optimized and updated.If you have control over your local Google+ page, make sure it contains all the correct information of your business, all your precise locations and links to your website listed.