Mobile App Vs Mobile Website- What is your choice?

The growing importance of mobile marketing is indispensable. With the rate of read marketing emails rising upto 65% in mobile devices, it is time for a business to jump into mobile marketing with either a mobile application or a mobile website. But the question is what is the right choice for you. Here is an analysis that will help.

Mobile Marketing Takes Over 2014!

Mobile Marketing is the latest sensation in the realm of Internet Marketing. The The US Consumer Device Preference Report has some shocking figures and statistic to reveal in such context. Exclusive coverage at: http://goo.gl/juOAc3

The content provides some insight into how people use their smartphone/ tablets to browse emails. Apple leads the way with Android closely chasing!

Should My E-Commerce Website Be Static or Dynamic?

E-Commerce website can be of two types: Static E-Commerce Website and Dynamic E-Commerce Website. Depending upon your requirements, you can make choice among them and moreover, the same will also help you to operate your online business on an optimum level. An insight into e-Commerce website lies at: http://goo.gl/GxkaA7

 

Analyzing Web Designers- Professionals vs. Amateurs

Web Designers play a very important role in determining the success of your website. Hiring a professional website designer will allow you to have an edge over your competitors as the blend of experience with knowledge will give you the best output. A web development company in Kolkata presents to you an exclusive contrast between professional and amateur web designer at : http://goo.gl/ENcNJL

Digital Marketing with On-Page Optimization and Off-Page Optimization

Digital Marketing in Kolkata is using an innovative measure in the realm of online promotion that implements online marketing strategies with a blend of  On-page Optimization and Off-Page Optimization. Read more about this innovative mechanism at: http://goo.gl/lB3J7n

3 tools to build a responsive website

Responsive websites adds a lot of flexibility for a user. The responsive design allows the users to browse a particular website from any communication device such as mobile phone, laptops, netbooks, notepad, etc.
If you wish to have a responsive website for your business/ service, then have a look at: http://goo.gl/uso6Mu

DO’s and DON’Ts of Social Media 2014

Social Media is like a two-edged sword. If used precisely, it can give you the ultimate advantage over your competitors whereas on the other hand, if misused you can end up digging your own grave. It is important to ensure that your Social Media Marketing strategy is made up of innovation and hard work such that you can derive its benefit in the long run.

Here is a list of DO's and DON'Ts that can help you in 2014. Peep at: http://goo.gl/b5VDQC

3 Common Mistakes That Web Designer’s Make!

Website designing has often been regarded as an art where the designer has the ultimate liberty in framing the design for a website. The design can range from shades to textures that are placed with intent to promote an appealing look to the visitors. However, most of the time designers forget that their job also includes maintaining precision in respect of certain designing guidelines. Apart from preparing a distinctive design, they are also responsible for maintaining certain etiquette that should correspond to the basic website layout. Here are the top 3 miss outs!

 A complete analysis waits for you here!

Where Does Your Website Exist?

Websites are modern day means of flawless communication system that allows people with common interest to meet under a specified platform. Since the present focus is totally upon content marketing, it is very important for a website to maintain a healthy storage space in stock. Web hosting is the realm that deals with storage space for a website and comes with three different options. Based on the nature and budget of a website these hosting services can be availed from a web hosting service provider. However, it would be beneficial to learn about the types of hosting services before you look forward to avail any of them.

Courtesy: http://webhostinggenius.net/wp-content/uploads/2013/12/shared-hosting.jpg

Shared Hosting service: This is the most common platform for hosting a website. Here multiple websites are hosted on a single web server which is connected to the internet. This implies a cost-effective solution to small websites who do not require much space on hosting area. The amount of hired hosting space is separated from the total available space and the same can be used by the website on a personalized basis. Shared hosting service is further classified into two groups, namely, IP based hosting and Name based hosting.
 
Incase of IP-based hosting, each host is distinguished through a unique IP whereas on the other hand, Name-based hosting involves use of virtual hosts who can serve different hosts through use of hostnames using the same IP address.  

The discussion continues..

2014 Has Got 5 Rules For Social Media

Hey folks! This is a new year with a new beginning that can be the ultimate opportunity for you to take your business to a new level. What we have learnt in the past years is that search engine optimization is becoming more of a quality based approach rather than being a quantity based approach. The system of ‘blind link building’ through generation of random back links is now gone and what has replaced this phenomenon is involvement of social media.

Social Media Marketing is a strategic tool that allows a business to gain loyal support from its customers. The intent is to approach the customers in such a manner that they appreciate the interaction from the company’s side and build up a regular touch with the company. However, there are various misconceptions in such regard where people believe that social media marketing is only about likes, shares, comments, tweets, etc. But the truth is that Social Media Marketing is more of informing rather any of the above stated policies. Here are top 5 rules for 2014 that will enhance your social media experience.

Courtesy: http://www.hdwallpapers.in/walls/social_media-wide.jpg

Educate- The primary concern of every business should be to educate its customers. You can never expect someone to follow you unless they have understood your motive. Therefore, it is of primary importance to ensure that your interactions start off by educating the public about your range of services or product along with emphasizing on the benefits that they are likely to gain from the use of your output. Educating the customers will also promote transparency and confidence. It is better to give public a reason to choose you rather than requesting them to choose you. 

More at:  http://lozingle.tumblr.com/post/73386875922/2014-has-got-5-rules-for-social-media

5 Quickies for Your Website

You may have gone through several never ending contents on the internet where people tell you about various inclusion which you must consider for having a successful website. But the truth is, by the time you have read the whole content you hardly remember 40% of the same.  The human brain is not designed to copy information rather it requires understanding. So today, I will keep it short and precise for you and hope that it helps you in ways more than one.

1.        Responsiveness: To start off, make sure that your website is 100% responsive in nature. This will ensure that your website would be accessible from devices such as your tablet, mobile phone, laptops, desktop, etc.

2.       Elegant Design: Designing is one of the most important features for a website. When you access a website, the very first thing that you notice is its design and colors. Irrespective of the furnished content website design makes the primary impact for any client. Hiring an exclusive web development company in Kolkata can cater your designing requirements.

3.       Authentic Content: Content is absolutely vital for every website. All major search Engines will known you only by the content that you publish in your website. Make sure that you have a proficient writer writing for you along with making strategic implementation of the related keywords. Try to informative such that people find your website useful?

The rest unfolds at: http://goo.gl/elbo2k